Josh Kesselman, Founder of HBI Innovations, Reveals RAW Rolling Papers has Surpassed Over 300 Million Organic Views on Meta Platforms in April 2025
Josh Kesselman, founder of HBI Innovations, announced that RAW® Rolling Papers achieved over 300 million organic views across Meta platforms in April 2025. The brand’s content, shared via official Meta handles @rawlife247, @raw, and Josh’s @rawkandroll, reached this milestone without paid advertising, demonstrating RAW®’s strong community connection. Kesselman emphasized that RAW®’s success comes from authentic engagement, culture, and shared passion for smoking. This achievement reinforces RAW®’s influence as a cultural movement in the cannabis industry, highlighting the power of purpose-driven content to drive global conversations organically. RAW® continues to combine innovation, creativity, and philanthropy through initiatives like RAW Giving, which has donated over $2.5 million to various charitable causes.
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